Mazda: A Century of Records

Mazda, celebrating its 100th anniversary in 2020, has achieved numerous records through the years. Here are a few stand-out achievements.

Japanese marque Mazda started out as a cork producer and has since grown into a global brand respected for its quality vehicles, and also the occasional legendary/iconic car. It has also consistently pushed the boundaries and done things differently so, of course, it has often achieved some records during its vibrant history.

Immediate smash-hit

Even Mazda’s first passenger car created a record-breaking sales impression when it was launched in 1960. Arriving just as the '60s economic boom saw the Japanese public embracing car ownership, the Mazda R360’s arrival on the Japanese ‘Kei Car’ micro car marketplace was a huge success with the cute little 2+2 coupe capturing a dominant 65% share of Japan’s flourishing microcar segment in 1960, which accounted for 15% of the entire Japanese car market.

By 1963 Mazda’s cumulative global production reached one million vehicles, while by 1972 it was five million units. As global sales grew through the '70s and '80s, it was a car launched at the end of Mazda’s third decade (the '80s) of car production that would claim countless sales records across the world.

Mazda chose to rekindle the affordable rear-wheel drive sportscar, and inspired by the classic British roadsters of the previous decades, the Mazda MX-5 arrived at the 1989 Chicago Motor Show and was an instant sales success. 

From its launch in 1989 until today, across four-generations, the Mazda MX-5 has remained one of the world’s most loved drivers’ cars, and in the year 2000 with 532 000 global sales, Mazda’s most famous sports car was officialy recognised by the Guinness World Record body as the world’s best-selling two-seater roadster, a title it has retained to this day.

By 2016 the 1-millionth MX-5, rolled off the assembly line at Ujina Plant No. 1 in Hiroshima and the Soul Red soft-top then embarked on a world tour during which it would collect the signatures of around 200 000 fans.

Even better, MX-5 owners and fans gained their own Guinness World Record when in 2013 a parade of 683 MX-5s in Lelystad in the Netherlands set the record for the largest parade of Mazda cars, while in 2014 American Mazda fans broke the world record for most MX-5s at any single event as 1 934 roadsters from across North America attended a car show at the Mazda Raceway in Salinas, California.

Hairpin king

Last year, to celebrate the MX-5s 30th birthday, a first-generation MX-5 broke the record for the most hairpin turns covered in 12 hours. The 2 900 curves, taken during a rainy night on the Kaunertal Glacier Road in the Austrian Alps, were more than double the previous record.

The iconic rotary

However, it isn’t just the popularity of the Mazda MX-5 that’s marked out in sales records, Mazda’s development of the rotary engine set it apart from the rest of the rest of the automotive industry. Launched in 1967, the Mazda Cosmo was the firm’s first production rotary engined car and by 1986 total Mazda production of rotary powered vehicles had reached 1.5 million, setting records for manufacturing of this unique type of engine.

Mazda’s famous rotary also helped the Japanese firm to a host of its speed and competition records: from powering a Mazda RX-7 to become the first Japanese car to win the Spa 24 Hour Race in 1981 to achieving more than 100 class victories in IMSA sportscar racing in the US, the rotary engine ticked off the records, even before it’s most famous achievement: when in 1991 the Mazda 787B of Johnny Herbert, Volker Weidler and Betrand Gachot took victory in the Le Mans 24 Hour race, making Mazda the first Japanese manufacturer to win the world’s most famous endurance race.

From the showroom, into the record books

Away from the racetrack the rotary powered Mazda RX-7 claimed further record for Mazda, when in 1986 an RX-7 set a Bonneville Salt Flats Speed Trial record of 238.442 mph (383.74 kph) – breaking the SCTA’s Grand Touring Class record, while in 1995 a modified third-generation RX-7 broke another land speed record at Bonneville, managing 389 kph.

And it wasn’t just in the USA that rotary powered Mazdas set records, as in 2004 the RX-8 picked up where its predecessor left off, setting 40 international FIA records on the high-speed oval at the Papenburg automotive testing facility in northwest Germany, even more impressively unlike the modified Bonneville cars, the RX-8 records where achieved by production cars.

By 2018 another production milestone was reached with the 50 millionth Japanese-built Mazda and more production landmarks are inevitable as Mazda sets its sights on increasing annual global capacity to 2 million units by 2024. And Mazda’s passion for setting records and defying convention continued when, to highlight the on-ice capabilities of the AWD version of its popular CX-5, Mazda became the first manufacturer to cross the frozen Lake Baikal - the world’s oldest and deepest lake - with production cars.

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